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Groupon going an IPO of $750 million

June 4th, 2011 by Joseph Ruthaford

The SEC has received an S-1 from the company Groupon in order to raise $750 million in an IPO. Will there be a nice coupon to go along with that? From what I understand here is some of the details on why Groupon has decided to file for an IPO.
• Groupon lost $413 million in 2010.
• 2010 revenues totaled $713 million.
• Groupon’s first quarter 2011 revenues reached $645 million.
• Groupon’s international business accounted for 37.2%, or $265 million, of the company’s total revenues in 2010.
• In 2010 and the first quarter of 2011, Groupon spent $241.5 million and $179.9 million, respectively, on online marketing initiatives relating to subscriber acquisition.
• Groupon counts customer acquisition costs as a capital investment. This kind of “hair” on Demand Media’s IPO didn’t slow that one down, though.

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