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Starz gets greedy with Netflix

September 2nd, 2011 by Joseph Ruthaford

Netflix offered Starz more than $300 million per year to renew their agreement, but the pay cable channel was insistent on so-called tiered pricing, according to people close to the negotiations but not authorized to speak on the record. Tiered pricing would require Netflix subscribers who want movies and television shows from Starz and other premium providers to pay more than the standard $8 per month.

The 300 million dollar price tag that Netflix offered just doesn’t seem good enough for Starz, but what I think Starz has to understand that people who have Netflix most likely have a cable provider for their content. I am one of those people. I have Verizon for my provider and I also pay for Starz so I can watch the content I want faster than waiting on Netflix to see it. So should I be paying double for Starz if I can stream it on Netflix and watch it on my cable box? Does Starz think of people like me? There is tons of content on Netflix to watch outside of what Starz brings to the table. I think Netflix should bring up arguments such as this and with the price Netflix is willing to pay I say Starz needs to get their act together and take the money before more people get mad. Let us not forget the amount of money Netflix lost by people leaving because of their pricing break up of streaming and DVD to home subscriptions. Do they want to lose more by a price hike on a single service? Let’s hope Netflix sticks to their guns.

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